Ikea Israel, Seeking Ultra-Orthodox Customers, Produces Catalog Full Of Dudes

Ikea, the Swedish affordable-furniture giant (and noted relationship stressor) has managed to offend, this time in Israel. Michele Chabin reports that along with its regular Hebrew-language catalog, the store created a special men-and-boys-only version with an ultra-Orthodox audience in mind.

As opposed as I generally am to rules against images of women and girls, part of me wonders whether we should go with it, in this one case. Ikea’s being marketed as dude-only? A guy thing? Fantastic! Start the women’s strike early and let them go to the store on their own, winding their way through Kiviks and Malms, and deal with the whole shebang — getting the planks home, assembling them into something resembling furniture, and, when the lease is up, selling them on Craigslist to the clever souls wise enough to purchase preassembled Ikea in their neighborhoods.

Let the men have Ikea. It’s all theirs. Let the men cook with the Ikea cookware, and do laundry using those trusty, if rickety, Ikea laundry hampers.

Phoebe Maltz Bovy edits the Sisterhood, and can be reached at bovy@forward.com. Her book, The Perils of “Privilege”, will be published by St. Martin’s Press in March 2017.

Tagged as:

Your Comments

The Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. All readers can browse the comments, and all Forward subscribers can add to the conversation. In the interest of maintaining a civil forum, The Forward requires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not and will be deleted. Egregious commenters or repeat offenders will be banned from commenting. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and the Forward reserves the right to remove comments for any reason.

Recommend this article

Ikea Israel, Seeking Ultra-Orthodox Customers, Produces Catalog Full Of Dudes

Thank you!

This article has been sent!