This is the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
The Latest
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Film & TV That industrial musical in ‘Mrs. Maisel’ wasn’t a fever dream — it was history
Products like cars and mouthwash inspired song-and-dance numbers that were a staple of American business
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News Robert Kraft will spend $25 million running ads against antisemitism. Is this the right way to protect Jews?
The advertisements will focus on wrenching scenes of antisemitism, and highlight bystanders who intervene, but critics aren't sure the campaign will work
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Culture All the Jew(ish) Super Bowl 2023 ads
Between Ma&Ya's and the Snapchat commercial, it was all a bit much
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Culture Twitter re-platformed extremists — and it’s paying off in ad money
Turns out that extremism draws clicks, and clicks mean ad dollars
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Culture ‘He Gets Us’ ads are selling Jesus at the Super Bowl. Who is buying?
A well-funded ad campaign aims to give Christianity a makeover
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Culture Scrub Daddy’s viral sponges come in kosher options now
The thirsty TikTok scrubber partnered with Jewish TikToker Melinda Strauss
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News Jewish words of wisdom are popping up on billboards around Los Angeles. Just don’t look them up.
The Federation elected to suit the audience rather than stick to the book
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Culture ‘Mazel tov on assimilating:’ The strange, rich history of Rosh Hashanah advertisements
In the postwar years, as the American Jewish community underwent dramatic changes, Rosh Hashanah greetings became a surprising marketing trend
Explore
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Opinion The Iran war ended terribly for the US, and even worse for Israel
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Film & TV In ‘Disclosure Day,’ Steven Spielberg finds himself at odds with Jewish thought about aliens
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Sports This year’s biggest World Cup upset came from its most Jew-ish team
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News Who is Gadi Eisenkot, the Israeli politician who could dethrone Netanyahu?
In Case You Missed It
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Fast Forward U.S. and Iran announce direct Lebanon track without Israel
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Fast Forward Years after a boycott fight, Ben & Jerry’s Israel debuts a flavor celebrating Israeli resilience
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Fast Forward Mamdani calls AIPAC ‘monsters’ in rally ahead of NY primaries
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Fast Forward Jewish groups push back against Trump’s Iran deal — but more quietly so far than in 2015