Last week’s WhiskyFest was a salutary reminder that the corporate world has its sights firmly set on the 1% — and those American dreamers who aspire to join them.
When WhiskyFest moved its main event to Shabbat, many Jews — us included — were bummed. This year, the fest is back on during the week. L’chaim!
Scotch enthusiasts are trying to make a kosher single malt whisky that Israel can be proud of. It’s not going to be easy sippin’ in the Holy Land.
Jewish whisky aficianados turned out in force at a synagogue hall to sip the finest flavors at the first annual ‘Whisky Jewbilee.’
The extra nights refer to no Hanukkah miracle, but the (expensive) extension of WhiskyFest New York. As I reported on November 11, in response to heavy demand for tickets Malt Advocate has decided to move WhiskyFest from a Tuesday night to a whole weekend and to rename it WhiskyFest Weekend New York.
Convincing ten straight men to talk seriously about an artisanal product for half an hour is like pulling teeth: Convincing 2,000 straight men to pay over $100 each to discuss nuances in its process and product for three or four hours on a Tuesday night, is marketing gold. And that’s the genius of WhiskyFest New York (and Chicago and San Francisco) — getting a crowd of men to approach a premium, gourmet product as if it were baseball.
As the Forward’s international whisky correspondent I was hoping for some modest representation of the tribe at the 2010 New York WhiskyFest this Tuesday. What I wasn’t ready for, though, was a minyan davening maariv in the lobby just before the doors opened for the non-VIP guests.