Jewish National Fund's Iconic Blue Box Sends One-State Israel Message

Map Includes Occupied West Bank in Jewish State


By Josh Nathan-Kazis

Published January 02, 2014, issue of January 10, 2014.
  • Print
  • Share Share
  • Single Page

For over 100 years, the Jewish National Fund’s iconic little blue donation boxes presented on their tin sides a dream of a Jewish state that spanned, uninterrupted, from the Jordan Valley to the Mediterranean Sea.

The Israeli government officially dropped that dream in 2009, when Prime Minister Benjamin Netanyahu announced his support for a two-state solution to the Israeli-Palestinian conflict.

The little blue boxes didn’t get the memo.

Today, the JNF’s coin collection boxes, which sit on tables in Hebrew school classrooms throughout the Jewish Diaspora, are still decorated with a map that depicts Israel without the Green Line that, on most maps, distinguishes Israel from the Palestinian-populated West Bank, which it has occupied since wresting it from Jordan in the 1967 Six Day War. The lack of a Green Line was noted in a December 24 blog post on the anti-Zionist website Mondoweiss.

Asked about this, a spokeswoman for JNF denied in an interview with the Forward that the maps on the boxes are maps of Israel. “This doesn’t say this is a map of Israel,” said Neta Yoffe, JNF’s director of communications. “This is a blue box… Nowhere do we talk about it being a map of Israel. We just focus on the wonderful work that we do for the country.”

Yoffe said that the map was a representation of where the JNF’s projects were located. “It kind of shows the area we focus on,” Yoffe said. “Our projects are not in the United States. You’re not going to see a region in the U.S. You’re going to see where our projects are based.”

The JNF does work on both sides of the Green Line, according to Yoffe. Yoffe said that JNF projects in the West Bank were limited to areas of what the JNF calls “national consensus.” The JNF has planted a forest near the West Bank settlement of Maaleh Adumim in cooperation with the right-wing Zionist Organization of America.


The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.





Find us on Facebook!
  • Former Israeli National Security Advisor Yaakov Amidror: “A cease-fire will mean that anytime Hamas wants to fight it can. Occupation of Gaza will bring longer-term quiet, but the price will be very high.” What do you think?
  • Should couples sign a pre-pregnancy contract, outlining how caring for the infant will be equally divided between the two parties involved? Just think of it as a ketubah for expectant parents:
  • Many #Israelis can't make it to bomb shelters in time. One of them is Amos Oz.
  • According to Israeli professor Mordechai Kedar, “the only thing that can deter terrorists, like those who kidnapped the children and killed them, is the knowledge that their sister or their mother will be raped."
  • Why does ultra-Orthodox group Agudath Israel of America receive its largest donation from the majority owners of Walmart? Find out here: http://jd.fo/q4XfI
  • Woody Allen on the situation in #Gaza: It's “a terrible, tragic thing. Innocent lives are lost left and right, and it’s a horrible situation that eventually has to right itself.”
  • "Mark your calendars: It was on Sunday, July 20, that the momentum turned against Israel." J.J. Goldberg's latest analysis on Israel's ground operation in Gaza:
  • What do you think?
  • "To everyone who is reading this article and saying, “Yes, but… Hamas,” I would ask you to just stop with the “buts.” Take a single moment and allow yourself to feel this tremendous loss. Lay down your arms and grieve for the children of Gaza."
  • Professor Dan Markel, 41 years old, was found shot and killed in his Tallahassee home on Friday. Jay Michaelson can't explain the death, just grieve for it.
  • Employees complained that the food they received to end the daily fast during the holy month of Ramadan was not enough (no non-kosher food is allowed in the plant). The next day, they were dismissed.
  • Why are peace activists getting beat up in Tel Aviv? http://jd.fo/s4YsG
  • Backstreet's...not back.
  • Before there was 'Homeland,' there was 'Prisoners of War.' And before there was Claire Danes, there was Adi Ezroni. Share this with 'Homeland' fans!
  • BREAKING: Was an Israeli soldier just kidnapped in Gaza? Hamas' military wing says yes.
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.