Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Back to Opinion

Sochi’s Olympic Games Are a Missed Opportunity

An activist wearing a mask of Russian President Vladimir Putin joins protesters on the opening day of the Sochi Winter Olympic Games. / Getty Images

As the winter Olympics open today, there has been a crescendo of condemnation in the West of Russia’s many human rights violations. Sadly, in spite of all the attention Vladimir Putin’s discriminatory policies toward gays and lesbians and the environment of violent homophobia have received, the situation has not gotten any better. We published our editorial on Sochi back in November with the hope that the International Olympic Committee and sponsors like Coca-Cola and McDonald’s or the large network covering the event, NBC, might try and apply some pressure on Russia. But sadly that has not happened, and with the exception of a few token words from Putin, gays and lesbians feel even more embattled now just as the parade of athletes begins.

Until the IOC decides to truly practice what it preaches in its admirable charter — which includes a promise to fight “any form of discrimination” — what we are seeing today will continue every two years. The Olympics can serve as a powerful tool for reform, since all variety of compromised regimes seek to host the games. It should be a reward for conforming to human rights norms and not, as it is today, a way for autocrats to distract from gross violations of those norms.

We urge our readers to take another look at our editorial and we leave you with the sad words of Jeremy Schaap, the ESPN anchor and author of a book on the 1936 Berlin games, who came to this conclusion about the Olympics: “This is a movement that has countenanced the Third Reich, that countenanced Soviet Russia in 1980, that allowed hundreds of people to be slaughtered in Mexico City in the Tlatelolco massacre before the 1968 games. The Olympics has got a lot of blood on its hands, a lot of misery on its hands. I follow the Olympics, I’m a fan of the Olympics, but I wish the Olympics movement did more to adhere to the ideals that it espouses.”

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.

In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.

At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.

Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we need 500 people to step up and make a gift to sustain our trustworthy, independent journalism.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Our Goal: 500 gifts during our Passover Pledge Drive!

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.