Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Breaking News

BDS Activists Stick Protest Labels on Israeli Products in Canadian Stores

TORONTO — Two Canadian corporations have promised vigilance after pro-Palestinian activists plastered their products with anti-Israel stickers.

In recent weeks, Facebook posts by those advocating the boycott, divestment and sanctions or BDS campaign against Israel have shown warning labels affixed to bottles of Israeli wine for sale in Vancouver and grocery products at a store in Calgary.

“Shopping was fun!” announced Calgary BDS activist Billie Jones on her Facebook page earlier this month. A photo there shows anti-Israel labels stuck on several grocery products.

The photo reveals the act took place at an outlet of No Frills, a chain owned by Canadian grocery giant Loblaw Corp. Ltd.

“I can confirm that an individual placed stickers on some products in a Calgary No Frills last week,” Catherine Thomas, Loblaw’s director of external communications, said in response to a JTA query.

“The stickers were removed immediately by store staff,” Thomas added. “However, no one saw the person who applied them. In instances like this, our general practice would be to ban the individual from the store moving forward.”

The stickers read: “Warning! Made in Israel: A country violating international law, the 4th Geneva Convention, and fundamental human rights…#BDS.”

They were stuck on Pampers diapers, made by Proctor & Gamble, one of the largest clients of an Israeli company that supplies diaper products; on Coffee-mate, made by Nestlé, which has a large business footprint in Israel; and McCafé coffee by McDonald’s, which BDS activists say has partnered with U.S. Jewish groups to promote trips to Israel.

Meanwhile, stickers proclaiming “Israeli apartheid, don’t buy into it” were affixed to five bottles of Efrat white wine, made in the Judean Hills, at a Vancouver liquor store.

Photos of the stickers on the wine bottles also were posted on Facebook.

Employees “immediately” removed the stickers, said Viola Kaminski, a spokesperson for the British Columbia Liquor Distribution Branch.

“While this appears to be an isolated incident at this point, we are advising store managers to be extra vigilant in monitoring these wines,” Kaminski said, adding: “our corporate loss prevention team is also aware of this issue and is advising store security teams to continue monitoring these wines carefully as well.”

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.

In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.

At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.

Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we still need 300 people to step up and make a gift to sustain our trustworthy, independent journalism.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Only 300 more gifts needed by April 30

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.