The Schmooze

Making Cheerleading Unsexy, One Team at a Time

There is more than one game being played on the basketball court of Hapoel Jerusalem. Of course, the floor sees its share of basketball, but the secondary game is a battle of wits between the religious and secular elements of society — and the pawns in the game are the cheerleaders.

Ah, cheerleaders, known less for their inspirational you-go-get-‘em attitude than for attire that can charitably be labeled “skimpy.” Israel’s basketball league got on the bandwagon last year, decreeing that every team must have cheerleaders. But Hapoel Jerusalem refused, saying cheerleaders would offend its religious fans. So the league responded by slapping the team with a fine: cheer, gosh darn it!

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Making Cheerleading Unsexy, One Team at a Time

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