Whether or not they are fans of the new hit HBO series “Girls,” former Camp Ramah-niks may want to tune into this week’s episode on Sunday at 10:30. In the episode, titled “Camp Friend,” their summer home-away-from-home gets a shout-out. Now, would that technically be product placement or guerilla marketing? Doesn’t matter — either way, it’s 15 minutes…well, more like 15 seconds… of fame for Conservative Judaism’s camping movement.
In the preview clip released by HBO, Shoshana Shapiro (played by David Mamet daughter Zosia Mamet) is stopped unexpectedly on the street by a guy who hopes she’ll recognize him. “Hey, Shoshana! Remember me? It’s me, Matt Kornstein. Camp Ramah,” he says. He goes on to compliment her by telling her, “You led the most intense kitchen raid I ever saw in my time as a junior counselor.” No spoilers here: The Shmooze merely notes that the look exchanged between Shoshana and Matt in that moment is also, to borrow Matt’s word, pretty “intense.”