The Schmooze

Choir! Choir! Choir! Brings Pop to the People

Bryan Adams Tweeted about them. Patti Smith shared a stage with them. And pop-star siblings Tegan and Sara number among their famous fans.

They’re Choir! Choir! Choir!, and after three years of wildly popular “interactive singing nights” in Toronto, founders Daveed Goldman and Nobu Adilman are bringing their ad-hoc musical community to New York for the first time.

Twice a week in Toronto, the pair brings together crowds to sing “original choir arrangements to classics pop hits.” On October 22, C! C! C! — as their friends call them — lands at The Living Room in Manhattan for a choral rendition of Elliot Smith’s indie moper “Needle in the Hay.” The following night, Goldman and Adilman will take over Brooklyn’s Union Hall to lead the crowd in singing Tegan and Sarah’s “Closer” and “I Was a Fool.”

C! C! C! has recorded more than 175 songs, from The Hollies and The Smiths to Solange and Daft Punk. There are no auditions for the choir; its singing nights are held in bars, where “the atmosphere is casual but the arrangements are tight,” boasts a press release.

The group’s looseness belies massive success in their hometown; Toronto Life magazine named them a “Reason to Love Toronto,” the Globe and Mail saluted them as “choir hopefuls and happy hipsters,” and NPR featured a video of C! C! C!’s performance of Big Star’s “Thirteen.”

Goldman, who manages a popular Toronto brunch spot called Aunties and Uncles, has music in his blood; his father, Hy, runs KlezKanada, North America’s largest Jewish music festival. Adilman, self-described as “half-Jewish on his father’s side,” is a creator of Canadian TV hit Food Jammers; he once pitched a show to Canadian TV about finding other “Jewpanese” (“too niche,” he was told). Adilman spoke to The Arty Semite from Toronto.

Michael Kaminer: How did C! C! C! first come together?

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Choir! Choir! Choir! Brings Pop to the People

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