What do you call a website that offers viral Jewish video, all the time?
Pittsburgh-natives Dovid Taub, DovBer Naiditch and Sruli Broocker have come up with an answer: Shmideo.
Tagged as a place that offers “Awesome content for awesome Jews,” and approved by the BJA (the Board of Jewish Awesomeness), Shmideo seeks to carve a space for content that is both appealing to all types of viewers, while retaining a meaningful Jewish core.
“My wife has coined the term ‘spectacularly imaginative Jewish content,” said Taub. “There’s a lot of Jewish websites that have a lot to offer but aren’t fun or engaging and can be threatening for that reason. And [then] there are some websites that are irreverent and fun, but doesn’t have enough Jewishness in it.”