Skip To Content
Get Our Newsletter

Support the Forward

Funded by readers like you DonateSubscribe

Belle Chic Sorry About Tote Bag That Appears To Spell ‘Hitler’ In Glitter

All that glitters is not gold. Sometimes, it’s Hitler.

An online clothing store was flooded with criticism this week for selling a tote bag that looks like it says — well — see for yourself:

The loopy font on the bag is, of course, meant to spell, “My favorite color is GLITTER.”

The company, Belle Chic, posted a gracious Twitter apology and has reissued the bag with a clearer font.

That’s a capital-G Good Save.

Jenny Singer is a writer for the Forward. You can reach her at or on Twitter,@jeanvaljenny.




Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free under an Attribution-Non Commercial-No Derivatives Creative Commons license as long as you follow our republishing guidelines, which require that you credit Foward and retain our pixel. See our full guidelines for more information.

To republish, copy the HTML, which includes our tracking pixel, all paragraph styles and hyperlinks, the author byline, and credit to Foward. Have questions? Please email us at

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.