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Sacklers Launch PR Drive To Make Case For Opioid Manufacturing

Purdue Pharma, maker of OxyContin, has embarked on a new ad campaign after coming under fire for manufacturing and distributing the powerful opioid.

The company, owned by the Sackler family, is arguing in the ads placed in major newspapers, that is is part of the solution, not of the problem.

“We manufacture prescription opioids,” one of the ads states. “How could we not help fight the prescription and illicit opioid abuse crisis?”

The company, which has been accused of profiting from widespread abuse of OxyContin, noted in the ads that it has worked to support strict subscribing rules for opioids as well as limits on opioid painkillers.

Purdue is now being sued by several states and counties for providing misleading information about the dangers of the opioids it produces.

Contact Nathan Guttman at guttman@forward.com or on Twitter @nathanguttman

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