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Eat, Drink + Think

Nobu Sets Its Sights On Israel

Nobu Hospitality has set its sights on Israel. The juggernaut “global lifestyle brand” that counts Robert De Niro as a partner will open its 17th property next year in Tel Aviv.

DeNiro’s cohorts in the hotel venture include Nobu Matsuhisa – whose extravagant sushi palaces birthed the brand – and Israeli businessman Meir Teper. The first Nobu Hotel opened in 2013 as a boutique hotel within Caesar’s Palace Las Vegas. Sibling properties have opened in such far-flung spots as Miami Beach, Manila, and Malibu.

A pair of prominent Jewish-Canadian investors will help bring the Tel Aviv project to life; Gerry Schwartz is founder of investment company Onex, and wife Heather Reisman launched Canadian retail giant Indigo.

With a Nobu restaurant as one of its attractions, the new boutique hotel will be rise at the corner of Rothschild Blvd. and Ahad Ha’am St. The property will offer 38 rooms with a fitness centre, pool, outdoor spaces and a private rooftop.

Through a publicist, the partners declined comment to the Forward, but did get effusive in a press release. “To come to Tel Aviv in this location with partners and good friends, Gerry and Heather, is the perfect congruence for us all,” said Meir Teper, in a stylish twist on conventional grammar.

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