Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Food

Vegan Shwarma Is Taking Tel Aviv By Storm

What is the shwarma experience? It’s an indulgent pita sandwich dripping with fresh salads, tahini sauce dribbling down the sides, vegetables and amba. A couple of crispy fries topping the entire concoction never hurts. Oh, and it’s filled with shawarma. At new restaurant Sultana, that shawarma is completely vegan, harming zero animals in its making.

Usually shwarma is made by putting a chunk of raw meat on a large, rotating cone. As the meat rotates, it cooks, usually for hours. It’ll take a chef with some knife skills to cut off thin slices in exactly the right way, to adorn a crispy, warm pita just waiting to be eaten. Carnivores flock to this Middle Eastern street food, which is sort of like a cross between a gyro and a taco. It’s cheap, you can buy it anywhere in the Middle East, and it’s filling.

But Israel’s growing vegetarian demographic beg to differ. Israel is the country with the most vegans per capita, and the trend is only growing — so shwarma was ripe for a reboot.

Chef Harel Zakaim told Haaretz that “As far as I know this is going to be the first vegan shwarma made out of seitan [a meat substitute made of gluten].” But the forest mushrooms he will be using as a meat substitute are anything but fast food, requiring at least two hours to cook and a gentle touch when placing on the pita. Zakaim will also be offering vegan kebabs, alongside vegan tzatziki and labneh cheese.

Shira Feder is a writer. She’s at [email protected] and @shirafeder

A message from our Publisher & CEO Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

—  Rachel Fishman Feddersen, Publisher and CEO

With your support, we’ll be ready for whatever 2025 brings.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.