Dr. Ruth and Mr. Peanut Team Up To Give Sex Advice

Graphic by Angelie Zaslavsky
“I love your nuts,” sex expert Dr Ruth says to Mr. Peanut in Dr. Ruth’s #Crunchtime Hotline, part of an unusual marketing strategy from the Planter’s brand, which is owned by Kraft/Heinz.
Dr. Ruth might be ninety years old (while Mr. Peanut is 103 years old), but her sex advice is timeless.
“Tell your friends to go to any of those sex shops and buy one of those sex toys. Wrap it beautifully, make it a big package and see what happens!” Dr. Ruth says about Valentine’s Day gifts. And for the reunions of long-distance lovers, Dr. Ruth prescribes multiple orgasms.
Dr. Ruth recently announced that she’s updating her seminal book, “Sex For Dummies,” for the fourth time, geared towards millennials, talking about loneliness and STD’s.
Looks like Mr. Peanut is growing up.
Shira Feder is a writer. She’s at [email protected] and @shirafeder
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