Carry On: Handbags by Daniella Lehavi are available on the site. Image by COOLIL.COM

If a leisurely shopping spree in Israel down Tel Aviv’s bustling Dizengoff Street isn’t in the cards, a wide range of fashion-forward accessories, made in Israel by established and emerging designers, can now be purchased at coolil.com.

The brainchild of Eran Shor, a New York-based Israeli marketing professional, Coolil — as in “Cool Israel” — sells the wares of 10 Israeli labels. Among the items on offer are leather handbags and wallets by Daniella Lehavi and Efika, and precious metal jewelry by Augusta and Shelly Assody. Diaper bags by Heidi (apparently all the rage with Tel Aviv stroller moms) and plush toys by Manuella are also available on the recently launched site. Many of the featured brands have had limited or no prior distribution stateside.

Shor, 33, said that there are no plans to expand the site to include ready-to-wear fashions, which, due to sizing issues, can be more difficult than accessories to purchase online. But he did say that he would add at least five more accessories designers to his roster in the next month or two.

Forwarding the News

Thoughtful, balanced reporting from the Forward and around the web, bringing you updated news and analysis each day.

Terms(Required)

I agree to the Forward's Terms of Service and Privacy Policy

Email(Required)

While Coolil does sell leather-bound books of Psalms, various Star of David and Hamsa pendants, and bracelets etched with Hebrew prayers, Shor emphasizes that the focus of Coolil is fashion, not Judaica. “I look for cool and unique things that are simple, functional and well designed — things that have a lightness about them,” said Shor, who insists on visiting with designers at their ateliers before offering their collections on the site.

The Forward is free to read, but it isn’t free to produce

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.

Readers like you make it all possible. We’ve started our Passover Fundraising Drive, and we need 1,800 readers like you to step up to support the Forward by April 21. Members of the Forward board are even matching the first 1,000 gifts, up to $70,000.

This is a great time to support independent Jewish journalism, because every dollar goes twice as far.

—  Rachel Fishman Feddersen, Publisher and CEO

2X match on all Passover gifts!

$90 → $180 $180 → $360

$360 → $720

Other amount