Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Life

The Zara ‘Pepe’ Skirt: Gaffe Or Stunt?

Josh Nathan-Kazis reported that Zara stopped selling a skirt that looked, to some, to have a “Pepe” frog design, a symbol of the white supremacist so-called “alt-right.” It’s a shredded denim miniskirt with cartoon patches. The world will probably be OK in its absence. How Pepe-like was this frog? Judge for yourself:

Image by twitter

At Reason, Elizabeth Nolan Brown expresses skepticism about the Pepe resemblance:

“The frogs on the Yime/Zara dress aren’t even intended to portray Pepe […]. They don’t look much like the alt-right icon in the first place, aside from general frogginess, and the artist has explicitly stated that “there is absolutely no link to the suggested theme.”

Brown also notes that frog-skirt designer Mario de Santiago is among the few “indie creators” Zara supports. This is relevant given the company’s history of getting accused of stealing artists’ designs.

Was the skirt controversy, as Brown suggests, a case of “social-media outrage” over nonsense? Or was Zara exhibiting a secret affinity for white nationalism?

I can think of a third possibility — and only a possibility, as my behind-the-scenes knowledge of the fashion world is nonexistent — which is that the company suspected the skirt would cause controversy, making its appearance and disappearance part of a publicity stunt. As in, you read about the skirt controversy and then later that day, not even quite realizing why, find yourself in the store, browsing its many tempting frog-less offerings. This is, in such cases (and there are so many), the cynical hypothesis at which I almost inevitably arrive.

Phoebe Maltz Bovy edits the Sisterhood, and can be reached at [email protected]. She is the author of “The Perils Of ‘Privilege’”, from St. Martin’s Press. Follow her on Twitter, @tweetertation

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse..

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

—  Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.