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Meghan Markle Wore A Bodysuit From A Jewish Brand And It Immediately Sold Out

Watch out Kate Middleton: Meghan Markle and her “Markle effect” is a strong contender for the role of royal style icon.

For years, Kate Middleton’s wardrobe has become synonymous with a boost in sales for whichever designer she deigns to wear (also known as the “Kate effect,” a phenomenon that has merited its own wikipedia entry). Now, with the engagement of Meghan Markle and Prince Harry, royal watchers have a new style icon to obsess over as a select group of designers bear the fruits of Markle’s sartorial choices.

Which is what happened when Meghan wore Tuxe Bodywear’s “Boss” blouse-y bodysuit to the Endeavor Fund Awards. After being “royally approved,” according to Tuxe’s Instagram post, the pussybow bodysuit quickly sold out on the site and on luxury e-tailer Net-a-porter. They are, however, taking pre-orders which will be shipped in April, just in time for Passover.

Tuxe Bodywear, founded in 2015 by Philadelphia-based Israeli designer, Tamar Daniel, is a bodysuit company that makes basic layering pieces in luxurious fabrications like cashmere and silk. The bodysuits, which are not cheap (prices range from $80 to $280 for the “Boss” bodysuit), have become a popular choice amongst modest consumers, particularly religious Jews (Daniel is also Orthodox), according a Vogue.com article on the company.

Michelle Honig is the style writer at the Forward. Contact her at honig@forward.com and Twitter.

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