Call Your Zeyde
It’s The Great Schlep redux.
Taking a page from its 2008 video urging young people to do whatever it takes to get their grandparents to vote for President Barack Obama, the Jewish Council for Education and Research has put out “Call Your Zeyde” with a week to go before the election.
This time, it’s not Sarah Silverman using profane-laced humor to convince Millenials do the schlepping. Instead, it’s cool, young Jewish singer Michelle Citrin doing a clever parody of Carly Rae Jepsen’s “Call Me Maybe.”
You’ll recognize the Brooklyn-based Citrin from her YouTube hits like “20 Things to do with Matzah” and “Rosh Hashanah Girl.” (And you’ll recall that Silverman generously donated her time to JCER to make the recent “Let My People Vote-Get Nana a Gun” video, which also has its share of bubbes and zaydes.)
If you are like us, you have probably sworn to never watch another “Call Me Maybe” parody. But would you really want to miss a granddaughter trying to persuade her undecided grandfather, who has been watching FOX News and “talking to a chair since a convention,” to vote Obama?
t’s worth your overcoming your aversion to the most overplayed song of the year to watch the younger generation convincingly throw around Yiddish expressions for political purposes.
Hello, fellow Forward reader! I’m Joel Brown, a Forward reader and supporter for more than 15 years, and currently the chair of the board of directors.
I’m an avid Forward reader because it ticks so many of my essential boxes: excellent journalism, Jewish focus and diverse viewpoints. In today’s political climate, what I most appreciate is the Forward’s independence — made possible by the generosity of its membership.
The Forward is committed to bringing you unbiased, nuanced Jewish news. From my position as board chair, I see an exciting future as we expand our position as the definitive independent voice of contemporary American Judaism.
That’s why I’m paying it Forward, by matching $36,000 of reader gifts. It’s an investment in the Forward’s newsroom, to continue telling the American Jewish story with truth and independence.
— Joel Brown, Forward board chair
Support our mission to tell the Jewish story fully and fairly.
