Tricycle, Candlesticks Win Israeli Design Awards
Image by Eyal Cramer
Crossposted from Haaretz
Image by Eyal Cramer
The Industry, Trade and Labor Ministry announced yesterday the five winners of the 2011 Atir Awards for Israeli industrial design. Each year, one award is issued in each of five categories: consumer goods; tools and equipment; furniture and lighting; green/sustainable products; and concept design.
The winners were selected by a panel of judges made up of leading industrial designers and headed by Michael Ilouz, CEO of the Teva Naot shoe and accessory manufacturer.
The winner in the consumer goods category was Yetitoy, a children’s tricycle manufactured by INRAM Development & Design and designed by Yama Design. For one thing, the tricycle is a platform for various accessories, wrote the judges. “The child can enrich their wondrous world of imagery by adding accessories such as ears, horns, a saddle and more,” they wrote. In other words, this tricycle has a whole new “visual, minimalist and iconic language,” they elaborated.
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse..
Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.
— Rachel Fishman Feddersen, Publisher and CEO
