Joseph Gordon-Levitt’s HitRECord Moves to TV

By Anne Cohen March 29, 2013

Joseph Gordon-Levitt is fast on his way to becoming Hollywood’s most endearing celebrity. He’s cute, funny, enthusiastic, and just so darn-likeable.

Between a booming film career and his own production company, HitRECord, J-Gor-Lev’s a pretty busy guy. Regardless, he’s is adding another project to the list. The actor has announced a new project for fans, creators, artists, and innovators of all kinds. HitRECord, the online collaborative production company Gordon-Levitt started with his brother, is partnering up with the new cable network Pivot to put on a variety show.

This isn’t your bubbe’s variety show — it’s a multi-platform crowd-sourced spinoff. So, if you’ve ever wanted to write a script, sing a song, illustrate, animate, curate, or edit anything, here’s your chance.

As the actor, and now host, describes it, every half-hour show will have a theme (“like the road, or snow, or outsider”), and will feature “short films, live performances, music, animation, conversations, and more.”

Not excited yet? Watch Joseph Gordon-Levitt explain it to you himself. That smile is infectious.

Anne Cohen was the Forward’s deputy digital media editor. When she’s not looking for the secret Jewish history of Voodoo in New Orleans, or making lists about Ruth Bader Ginsburg, she writes for The Assimilator. She graduated from the Columbia Graduate School of Journalism with an M.S. magazine concentration in 2012.

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