‘Old Spice Man’ Goes Israeli

By Anne Cohen June 11, 2013

Isaiah Mustafa, commonly known as “Old Spice Man,” the half naked ideal of masculinity used to sell deodorant, has gone Semitic. In a new commercial targeted to Israeli men who are, in his words, “brave, noble and magnificent,” and “eat manly foods like shawarma, matbucha and gefilte fish,” Mustafa takes machismo to a whole new level.

Check out his very manly six-pack below:

[via Heeb]

Anne Cohen was the Forward’s deputy digital media editor. When she’s not looking for the secret Jewish history of Voodoo in New Orleans, or making lists about Ruth Bader Ginsburg, she writes for The Assimilator. She graduated from the Columbia Graduate School of Journalism with an M.S. magazine concentration in 2012.

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