Isaiah Mustafa, commonly known as “Old Spice Man,” the half naked ideal of masculinity used to sell deodorant, has gone Semitic. In a new commercial targeted to Israeli men who are, in his words, “brave, noble and magnificent,” and “eat manly foods like shawarma, matbucha and gefilte fish,” Mustafa takes machismo to a whole new level.
Check out his very manly six-pack below:
Anne Cohen was the Forward’s deputy digital media editor. When she’s not looking for the secret Jewish history of Voodoo in New Orleans, or making lists about Ruth Bader Ginsburg , she writes for The Assimilator. She graduated from the Columbia Graduate School of Journalism with an M.S. magazine concentration in 2012.
'Old Spice Man' Goes Israeli