‘Old Spice Man’ Goes Israeli
By Anne Cohen June 11, 2013
Isaiah Mustafa, commonly known as “Old Spice Man,” the half naked ideal of masculinity used to sell deodorant, has gone Semitic. In a new commercial targeted to Israeli men who are, in his words, “brave, noble and magnificent,” and “eat manly foods like shawarma, matbucha and gefilte fish,” Mustafa takes machismo to a whole new level.
Check out his very manly six-pack below:
[via Heeb]
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