‘Old Spice Man’ Goes Israeli
By Anne Cohen June 11, 2013
Isaiah Mustafa, commonly known as “Old Spice Man,” the half naked ideal of masculinity used to sell deodorant, has gone Semitic. In a new commercial targeted to Israeli men who are, in his words, “brave, noble and magnificent,” and “eat manly foods like shawarma, matbucha and gefilte fish,” Mustafa takes machismo to a whole new level.
Check out his very manly six-pack below:
[via Heeb]
Did you know that only 2% of Forward readers donate to support our nonprofit newsroom? That 2% make it possible for millions to read the Forward without a paywall or subscription — removing any barriers to the full and fair Jewish story.
But while the Forward is free to read, it isn’t free to produce. Big stories — like deep dives into the antisemitism data, political scoops or reporting trips to college campuses — take months of research and fact-checking. All while we keep you informed of what you need to know each day.
— Rachel Fishman Feddersen, Forward Publisher & CEO
Support our mission to tell the Jewish story fully and fairly.
