The nebbishy Russian-Jewish character author Gary Shteyngart has cultivated both in his books and in his public persona is back yet again in the humorous book trailer for his upcoming memoir, “Little Failure.” A bunch of Shteyngart’s friends, including James Franco, Rashida Jones and Sloane Crosley, play along with him in the video.

The premise of the narrative is that no one seems to be giving poor Shteyngart any respect. First his publishers dismiss his suggestions that his memoir be titled, “Portrait of the Artist as a Young Mensch” or “A Heartbreaking Work of Staggering Jewness.” Then his “husband” James Franco steals his thunder by publishing an “erotic homage” called, “50 Shades of Gary,” before Shteyngart’s book hits the store shelves. (This plot point is not totally fictional; Franco’s debut novel, titled “Actors Anonymous” came out earlier this fall.)

To make matters worse, Shteyngart’s psychiatrist “Dr.” Jonathan Franzen labels him “Little Narcissist.” Finally, the author suffers total humiliation as everyone around him in a café reads and gushes over Franco’s book.

Forwarding the News

Thoughtful, balanced reporting from the Forward and around the web, bringing you updated news and analysis each day.

Terms(Required)

I agree to the Forward's Terms of Service and Privacy Policy

Email(Required)

“Little Failure,” which officially drops on January 7, has received advance praise from a number of bestselling authors. Among them is Nathan Englander, who wrote, “If you, like me, have often wondered, ‘How did Gary Shteyngart get like that?,’ Little Failure is the heartfelt, moving, and truly engaging memoir that explains it all. Dr. Freud would be proud.”

The Forward is free to read, but it isn’t free to produce

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.

Readers like you make it all possible. We’ve started our Passover Fundraising Drive, and we need 1,800 readers like you to step up to support the Forward by April 21. Members of the Forward board are even matching the first 1,000 gifts, up to $70,000.

This is a great time to support independent Jewish journalism, because every dollar goes twice as far.

—  Rachel Fishman Feddersen, Publisher and CEO

2X match on all Passover gifts!

$90 → $180 $180 → $360

$360 → $720

Other amount