Scarlett Johansson’s (Uncensored) SodaStream Super Bowl Ad
(JTA) — Scarlett Johansson’s decision to act as spokesperson for the Israeli firm SodaStream has been controversial from the get-go. Forget the debate over whether or not it’s okay to represent a company with a factory in the West Bank, or whether or not Oxfam should ditch her, though. That’s all just fluff. The real controversy, it turns out, stems from four words the Jewish actress utters in the home soda maker’s upcoming Super Bowl ad.
“Sorry, Coke and Pepsi,” Johansson says at the end of the spot.
Fox, the network airing the big game on Feb. 2, was apparently worried this wouldn’t sit well with Big Soda and asked SodaStream to drop the line. The company grudgingly cooperated, but the uncensored version lives, of course, on YouTube.
More dramatic than the soda slam, in our opinion, is the line Johansson delivers prior to shedding her lab coat, revealing a sexy dress. ”If only I could make this message go viral,” she says suggestively. That one will air on game day.
The Forward is free to read, but it isn’t free to produce
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.
Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.
This is a great time to support independent Jewish journalism you rely on. Make a Passover gift today!
— Rachel Fishman Feddersen, Publisher and CEO
Dive In
Most Popular
- 1
News Student protesters being deported are not ‘martyrs and heroes,’ says former antisemitism envoy
- 2
Opinion My Jewish moms group ousted me because I work for J Street. Is this what communal life has come to?
- 3
News Who is Alan Garber, the Jewish Harvard president who stood up to Trump over antisemitism?
- 4
Fast Forward Suspected arsonist intended to beat Gov. Josh Shapiro with a sledgehammer, investigators say
In Case You Missed It
-
Opinion Israel just threw another wrench in the peace process — and possibly doomed the last hostages
-
Culture In the new Fantastic Four trailer, a glimpse of Yancy Street’s Yiddishkeit
-
Fast Forward El Salvador’s president, Trump’s new deportation partner, has a strange history with Jews and Israel
-
Fast Forward Report: Trump scuttled Israeli attack on Iran’s nuclear facilities
-
Shop the Forward Store
100% of profits support our journalism
Republish This Story
Please read before republishing
We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines.
You must comply with the following:
- Credit the Forward
- Retain our pixel
- Preserve our canonical link in Google search
- Add a noindex tag in Google search
See our full guidelines for more information, and this guide for detail about canonical URLs.
To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.