Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
The Schmooze

JDaters, Are You Ready to ‘Get Chosen’?

Are you ready to “Get Chosen?”

That’s what JDate is asking in its new ad campaign, which made its grand debut in New York City’s Times Square on Thursday.

The ads come to you courtesy of Terri & Sandy Solution, a New York-based advertising firm, who created the campaign based on Jewish humor and culture. As Sandy Greenberg, one of the firm’s co-founders, told the New York Times: “We don’t care if non-Jews don’t get this work.”

The campaign reportedly cost between $2 and $3 million dollars, according to the Times. The Pew Research Center’s 2013 survey on American Jews showed that the intermarriage rate among non-Orthodox Jews who had wed since 2000, was 71%. Among Jews of no-religion, who identify culturally as Jewish but are not religious, that number rose to 78%.

Some of the taglines include: “Find someone who shares your love of gefilte fish;” More Jews than a Chinese restaurant on Christmas;” “Meet someone who wasn’t on your Birthright trip;” and our personal favorite (not), “6,000 years of persecution just so you can go on Match.com?” (see above.)

Oy.

Photo Courtesy of Terri & Sandy Solutions

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse..

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

—  Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.