Will Ben and Jerry’s Next Ice Cream Flavor Be Pot?

Graphic by Angelie Zaslavsky
(JTA) — Ben & Jerry’s ice cream comes in a lot of flavors, but so far, marijuana isn’t one of them.
However, the company’s, ahem, joint founders Ben Cohen and Jerry Greenfield, indicated that could change should the drug become widely legalized in the United States.
Speaking on HuffPost Live on Wednesday, the two, who are both Jewish, seemed open to the idea of a pot-infused ice cream after a viewer asked about it.
“Makes sense to me,” Cohen said. “Combine your pleasures.”
Greenfield said, “Ben and I have had previous experiences with substances, and I think legalizing marijuana is a wonderful thing. It’s not my decision. If it were my decision, I’d be doing it, but fortunately we have wiser heads at the company that figure those things out.”
While the effects might be pleasurable, would weed-flavored ice cream taste good? Would it, like the brand’s other flavors, be certified kosher? And what quirky name would the company give it? Since Half-Baked is already taken, I’m guessing Chocolate Pot Brownie.
Hello, fellow Forward reader! I’m Joel Brown, a Forward reader and supporter for more than 15 years, and currently the chair of the board of directors.
I’m an avid Forward reader because it ticks so many of my essential boxes: excellent journalism, Jewish focus and diverse viewpoints. In today’s political climate, what I most appreciate is the Forward’s independence — made possible by the generosity of its membership.
The Forward is committed to bringing you unbiased, nuanced Jewish news. From my position as board chair, I see an exciting future as we expand our position as the definitive independent voice of contemporary American Judaism.
That’s why I’m paying it Forward, by matching $36,000 of reader gifts. It’s an investment in the Forward’s newsroom, to continue telling the American Jewish story with truth and independence.
— Joel Brown, Forward board chair
