Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
The Schmooze

Jewish Hero Trolls Alex Trebek on ‘Jeopardy’

JTA — If it were asked on “Jeopardy,” it might be phrased like this: “Former JTA intern who became a social media sensation for making Alex Trebek say ‘Turd Ferguson.’”

To which the answer (or question, in the distinct lingo of the long-running game show) would be: “Who is Talia Lavin?”

Lavin, who worked at JTA for about a year starting in the summer of 2013 and is now a fact checker at The New Yorker, didn’t win much money as a contestant on Wednesday night’s “Jeopardy” episode, but she did win quite a bit of fame. She was trending on Facebook Thursday morning and mentioned everywhere from Cosmopolitan to USA Today.

Her winning moment was a reference to “Celebrity Jeopardy,” one of the popular recurring skits of the late-‘90s era of “Saturday Night Live.” In the skits, Will Ferrell impersonated “Jeopardy” host Trebek and dealt with a host of raucous characters, from Sean Connery to John Travolta. On it, a devious Burt Reynolds (played by Norm Macdonald) frequently asked Trebek to call him the nonsensical name “Turd Ferguson.”

When Lavin was stumped on the show’s Final Jeopardy question, she wrote in the words: “What is the love ballad of Turd Ferguson? P.S. hi mom.”

Trebek was consequently forced to say “Turd Ferguson” on an episode of Jeopardy for the first time.

The audience laughed politely at the reference, but the Internet exploded with responses, and Lavin quickly became a trending topic on Facebook by Thursday morning.

Lavin was frequently referred to as a “hero” on Twitter.

Before she became a darling of the Internet, Lavin wrote on news and pop culture topics for JTA. She was also JTA’s resident Ukraine expert during the 2014 “Euromaidan” revolution in which President Viktor Yanukovych was deposed. (Lavin, who is fluent in Ukrainian and Russian, had spent the previous year as a Fulbright Fellow in Eastern Europe.)

Read some of her past articles , and watch her legendary Jeopardy stunt below.

Gabe Friedman is JTA’s senior game show correspondant.

A message from our Publisher & CEO Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

—  Rachel Fishman Feddersen, Publisher and CEO

With your support, we’ll be ready for whatever 2025 brings.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.