Drake Brings Memetastic ‘Hotline Bling’ Back for Super Bowl Ad

Image by YouTube

By Maia Efrem February 2, 2016

T-Mobile has a history of pulling out all the stops for their Super Bowl commercials and this year they teamed up with Drake and his sweet “Hotline Bling” dance moves to prove they’re totally into Internet culture, even if they’re four months too late.

The ad shows the Canadian Jewish rapper selling out to a mobile carrier and most importantly, puts him back in the much-spoofed turtleneck sweater.

Watch the commercial here and during Sunday’s game:

And just in case you forgot about those blessed few days when the Internet trolls rose up as a collective to create the , we’re happy to remind you:

Here’s Drake doing the Elaine Benes dance from “Seinfeld.”

Jamming to Persian music.

Breaking it down with some bachata.

And just shake, shake, shaking it off.

Maia Efrem is the former research editor and assistant to the editor and was also responsible for the Forward’s annual Salary Survey. Previously she served as the editor of Blognik Beat, a blog written by students who emigrated from or have ties to the Former Soviet Union. Maia is a graduate of Hunter College and Columbia University’s Graduate School of Journalism.

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