Marco Rubio Image by Getty Images

By Lior Zaltzman February 2, 2016

Marco Rubio spent last week dashing across Iowa, shaking hands, kissing babies (do people still do that?), persuading voters and… learning some Yiddish?

In preparation for Monday night’s Iowa caucus, Marco Rubio ran across Yarmulke entrepreneur and peace-loving loving Jew, Marc Daniels, who offered to give Rubio the bump in the polls he so needed.

He handed Rubio a red yarmulke that had Rubio’s name emblazoned in gold on it and asked the GOP candidate to wish the camera a “Gut Shabbos.”

But Rubio, who is not learned in the ways of Yiddishkeit, was stumped by the phrase.

“Boot Shabbos?” he asked Daniels.

The entire moment was captured by a bystander on video and immortalized in the New York Times’s coverage of the Iowa campaign.

‘Gut’ Shabbos or ‘Boot’ Shabbos? You decide. #2016 #Iowa @mikiebarb pic.twitter.com/7Z3W6s12RB

— Lauren Selsky (@LJSelsky) January 31, 2016

Rubio did finally get the phrase right, and, may we say, the red yarmulke suited him well.

While Marco Rubio did not win the Iowa caucus, he did much better than he or anyone expected, trailing a little over a percentage point behind Donald Trump. So maybe Daniels did give him that little bump he had been praying for.

Rubio is definitely winning some Republican Jewish hearts, including the endorsement and support of Jewish billionaire Paul Singer.

As for Daniels, he ended the Iowa caucus at a party for Bernie Sanders.

You can still buy your custom candidate yarmulkes on Daniels’s site for a mere $10. Quite a steal, really! No Trump-kippahs, though, because, as Daniels once yelled at a Jeb Bush rally, “Trump is a putz!”

Why I became the Forward’s Editor-in-Chief

- Alyssa Katz, Editor-in-Chief

You are surely a friend of the Forward if you’re reading this. And so it’s with excitement and awe — of all that the Forward is, was, and will be — that I introduce myself to you as the Forward’s newest editor-in-chief.

And what a time to step into the leadership of this storied Jewish institution! For 129 years, the Forward has shaped and told the American Jewish story. I’m stepping in at an intense time for Jews the world over. We urgently need the Forward’s courageous, unflinching journalism — not only as a source of reliable information, but to provide inspiration, healing and hope.

That’s where you come in. Gifts of any size keep the Forward free and accessible to everyone and ensure we have the resources we need to power the Forward at this critical time for American Jews.

Don't just read the Forward - invest in it. Will you support our work today?

Support our mission to tell the Jewish story fully and fairly.

$120 $180 $360 OTHER AMOUNT