Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
The Schmooze

Mattel To Make Barbies Of Frida Kahlo, Chloe Kim And Other Inspirational Women

Your favorite feminist heroes and Bindi Irwin are going to be Barbies!

In another unsettling, could-go-either-way moment for the modern feminist movement, Mattel, the Jewish-founded company that makes Barbie dolls, will be turning inspirational women from history and today into Barbies. The list includes Frida Kahlo, Amelia Earhart, and Katherine Johnson, the NASA mathematician who was highlighted in the movie “Hidden Figures.” According to Huffington Post, Johnson, who is 99 years-old, worked with the company to ensure that her Barbie would be accurate. Other honorees include 2018 Olympic gold medalist in snowboarding Chloe Kim and actress and philanthropist Guan Xiaotong. And Bindi Irwin, who we don’t mean to pick on, but, come on! Oprah didn’t get her Barbie until last month.

The annual line of “Shero” Barbies (past celebrants have been ballerina Misty Copeland and actress Emmy Rossum,) aims to make great women into dolls because, as Lisa McKnight of Mattel says, “we know that you can’t be what you can’t see.” Will these dolls, whose features include expertly applied makeup and a neck-to-head ratio of 1:7,000, teach girls to be great, or merely that to be great means to be very thin? Who knows. All we can do now is speculate and remark that the Patty Jenkins doll has great hair.

Jenny Singer is a writer for the Forward. You can reach her at [email protected] or on Twitter @jeanvaljenny

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.

In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.

At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.

Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we still need 300 people to step up and make a gift to sustain our trustworthy, independent journalism.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Only 300 more gifts needed by April 30

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.