Image by Getty Images

Over the weekend, Hudson’s Bay Company, Canada’s largest department store chain, dropped Ivanka Trump’s eponymous brand from its website and would begin limiting sales in stores. Although the company claimed the decision was made last fall, the timing of the announcement coincides with increasing tensions between the US and Canada on account of increased tariffs on imported metals and President Trump’s insults directed at the Prime Minister, Justin Trudeau.

Hudson’s Bay Company joins other companies that have dropped the First Daughter’s fashion brand — including Neiman Marcus, Nordstrom and Shoes.com — after decreased sales and pressure from the #GrabYourWallet campaign that boycotts companies stocking the Ivanka Trump brand.

Sorry, Ivanka, but we no longer care about your failing clothing company of $100 dresses and $49.99 shoes. We’re bored of your brand, just as we are bored of your fashion choices as First Daughter — straightforward, classy, with no political meaning whatsoever.

Forwarding the News

Thoughtful, balanced reporting from the Forward and around the web, bringing you updated news and analysis each day.

Terms(Required)

I agree to the Forward's Terms of Service and Privacy Policy

Email(Required)

As Robin Givhan so perfectly put it: “Can there be fashion diplomacy after detonating the nuclear option?”

We think not.

As much as Hudson’s Bay Company dropping Ivanka’s brand is news, it no longer feels very interesting — perhaps because Ivanka altogether bores us, because we are no longer delusional about her being some “voice of conscience in the White House,” because we see through her whole show, whether it’s her personal Instagram with its covetable fakery, or her brand’s products’ utter mediocrity.

Considering the state of the republic today, can Ivanka Trump’s imagery ever be really relevant? Alas, that moment of opportunity has long passed.

Michelle Honig is the style writer for the Forward. Email her [email protected]

The Forward is free to read, but it isn’t free to produce

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

This is a great time to support independent Jewish journalism you rely on. Make a gift today!

—  Rachel Fishman Feddersen, Publisher and CEO

Support our mission to tell the Jewish story fully and fairly.

$90 $180

$360

Other amount