Gwyneth Paltrow’s Goop Will Pay $145K After Claiming Benefits of Vaginal Eggs

Gwyneth Paltrow Image by Getty Images
The great war over whether or not women should shove egg-shaped items into their vaginas for health benefits rages on, with Gwyneth Paltrow’s lifestyle company Goop retreating from battle after losing a lawsuit that said Goop made scientifically unsubstantiated claims about the vagina eggs, as well as a tincture of essential oils.
Goop settled for $145,000 as well as refund purchases of jade eggs and rose quartz eggs ($66 and $55 respectively,) and the tincture, Inner Judge Flower Essence Blend ($22). The company will continue to sell the items, but will stop making claims about the products’ health benefits.
Bloomberg reports that Goop had been claiming that the eggs “balance hormones, regulate menstrual cycles and increase bladder control” and that the floral tincture helped prevent depression.
Lawyers for Goop argued that claims about the product were not false, but that the company would prefer to settle the issue quickly. Now the description on Goop’s website of the rose quartz egg reads: “Made of heart-activating rose quartz—associated with positive energy and love—this yoni egg is associated with the heart chakra.” The egg, though no longer advertised as having health benefits, still costs $55. Half ounce bottles of the flower tincture still claim to “assist with clearing guilt, shame, self-criticism, and blame” (which is useful if you just settled a lawsuit claiming that your expensive products alleviate serious medical issues.) However, the flower tincture is currently sold out.
It’s a true lesson for all of us: Just as we sometimes must pass a delicious-smelling fast food joint and tell ourselves, “There’s food at home,” we also sometimes must pass a jade egg and tell ourselves, “My reproductive system came stocked with eggs for free.”
Jenny Singer is the deputy lifestyle editor for the Forward. You can reach her at [email protected] or on Twitter @jeanvaljenny
The Forward is free to read, but it isn’t free to produce

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.
Readers like you make it all possible. We’ve started our Passover Fundraising Drive, and we need 1,800 readers like you to step up to support the Forward by April 21. Members of the Forward board are even matching the first 1,000 gifts, up to $70,000.
This is a great time to support independent Jewish journalism, because every dollar goes twice as far.
— Rachel Fishman Feddersen, Publisher and CEO
2X match on all Passover gifts!
Most Popular
- 1
Film & TV What Gal Gadot has said about the Israeli-Palestinian conflict
- 2
News A Jewish Republican and Muslim Democrat are suddenly in a tight race for a special seat in Congress
- 3
Culture How two Jewish names — Kohen and Mira — are dividing red and blue states
- 4
Opinion Mike Huckabee said there’s ‘no such thing as a Palestinian.’ It’s worth thinking about what that means
In Case You Missed It
-
Fast Forward Trump’s plan to enlist Elon Musk began at Lubavitcher Rebbe’s grave
-
Film & TV In this Jewish family, everybody needs therapy — especially the therapists themselves
-
Fast Forward Katrina Armstrong steps down as Columbia president after White House pressure over antisemitism
-
Yiddish אַ בליק צוריק אויף די פֿאָרווערטס־רעקלאַמעס פֿאַר פּסח A look back at the Forward ads for Passover products
קאָקאַ־קאָלאַ“, „מאַקסוועל האַוז“ און אַנדערע גרויסע פֿירמעס האָבן דעמאָלט רעקלאַמירט אינעם פֿאָרווערטס
-
Shop the Forward Store
100% of profits support our journalism
Republish This Story
Please read before republishing
We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines.
You must comply with the following:
- Credit the Forward
- Retain our pixel
- Preserve our canonical link in Google search
- Add a noindex tag in Google search
See our full guidelines for more information, and this guide for detail about canonical URLs.
To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.