In Folk Music, Sincerity Is Not Enough
“Thoughtless Sounds,” Max Jared’s debut Shemspeed release and the first on Shemspeed’s new folk imprint, Soul Snack Records, follows the blueprint for sentimental adult contemporary rock laid out by Jason Mraz and Jack Johnson: light accessible vocals, sensitive acoustic strumming and unobtrusive tunes. Like those other artists, Jared’s lyrical pallet assumes a sacred hippie slacker…