JERUSALEM (JTA) — SodaStream is setting up a manufacturing plant in Gaza. SodaStream CEO Daniel Birnbaum made the announcement Thursday at a conference in Jerusalem sponsored by the Israeli business publication Globes. He appeared on stage at the conference with Ramon Laguarta, CEO of Pepsico, which acquired the Israeli home-carbonated drinks company this year for…
On Monday, PepsiCo Inc. announced it will acquire Israeli at-home water carbonation products company SodaStream International Ltd. for $3.2 billion in a bid to expand its sugar-reduced portfolio. The deal, expected to be completed in January 2019, will see SodaStream become a wholly-owned subsidiary of PepsiCo. At this point PepsiCo has no intention of relocating…
For a premium of $144 a share, snack and drink conglomerate Pepsico has agreed to purchase Sodastream, the controversial make-your-own soda company from Israel. “PepsiCo is finding new ways to reach consumers beyond the bottle,” said PepsiCo President Ramon Laguarta. Why now? According to Nielson’s data, the grocery store is on the decline, with 70%…
In honor of Israel’s Independence Day, Sodastream has released a video in which a giant Sodastream bottle stands tall, gleaming and erect in a cityscape. Koalas cling to monster-size bottles of Sodastream. The Statue of Liberty proudly holds a Sodastream Sodastream in the air, trumpeting its presence as the new symbol of freedom. Sodastream bottles…
Back in the intemperate days of 2014, swearing your allegiance to or against DIY sparkling water company Sodastream was an excellent litmus test designed to measure where you stood when it came to the challenges of Israel and Palestinian co-existence. 74 Palestinians were fired when the company closed their West Bank plant due to global…
(JTA) — Mayim Bialik’s latest acting gig has her traveling in time — and promoting environmentalism. In a humorous commercial for Israeli seltzer company SodaStream, the Jewish actress (“The Big Bang Theory”) and neuroscientist stars as an anthropologist in the year 2136 recalling an encounter with a near-extinct species: “The Homoschlepiens.” The Homoschlepiens — among them actor Kristian…
JERUSALEM (JTA) — Some 74 Palestinian employees of SodaStream, who lost their jobs when the company shut its West Bank plant in the face of international pressure, will return to work at its factory in southern Israel. The employees’ work permits, which allowed them to enter Israel from the West Bank, expired in February 2016….
JERUSALEM — Southern Israel-based SodaStream has hired 300 new employees for its production plant in the Negev Desert. The company now has 1,400 employees in the Idan Hanegev industrial park near Lehavim, one-third of them Bedouin Arabs from the surrounding area, the Israeli business daily Globes reported. The company, one of the largest employers in…
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