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Eat, Drink + Think

Sodastream Celebrates Israel’s 70th Birthday In A Bizarre Way

In honor of Israel’s Independence Day, Sodastream has released a video in which a giant Sodastream bottle stands tall, gleaming and erect in a cityscape. Koalas cling to monster-size bottles of Sodastream. The Statue of Liberty proudly holds a Sodastream Sodastream in the air, trumpeting its presence as the new symbol of freedom. Sodastream bottles hold up the Golden Gate Bridge in San Francisco, their caps practically touching the sky, symbolizing the infinite potential a bottle of Sodastream has to invigorate, rebuild and refuel. All the while, an Israeli gentlemen croons in Hebrew in the background.

Three limited edition bottles have been released along with this ode to Sodastream’s global success, each honoring a historic Israeli figure: Golda Meir, David Ben-Gurion and Theodore Herzl. According to Jecka Glasman, General Manager for SodaStream USA, “At SodaStream, we are immensely proud to be an Israeli company. In honor of Israel’s 70th year, we have chosen to honor three individuals: Golda Meir, David Ben-Gurion, and Theodore Herzl by putting their likenesses on our bottles. By commemorating their contributions to the Jewish State, we pay tribute to their legacy and celebrate Israel’s culture, history and independence.”

Shira Feder is a writer for the Forward, and she’s honestly never even tried Sodastream. Talk to her at feder@forward.com

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