Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Fast Forward

SodaStream’s Negev Plant Rehires Palestinians Laid Off Due To BDS Pressure

JERUSALEM (JTA) — Some 74 Palestinian employees of SodaStream, who lost their jobs when the company shut its West Bank plant in the face of international pressure, will return to work at its factory in southern Israel.

The employees’ work permits, which allowed them to enter Israel from the West Bank, expired in February 2016.

The Israeli government agreed to reinstate the permits after persistent requests from SodaStream and its CEO Daniel Birnbaum, The Jerusalem Post reported Sunday.

“We are delighted to welcome back our 74 devoted Palestinian employees, who are able to join their 1,500 friends at our Rahat facility in the Negev,” Birnbaum told the newspaper. “The Israeli government did the moral and honorable thing to grant work permits to our employees, who can now provide for their families and also prove that coexistence is possible.”

In October 2014, SodaStream announced it would close its factory in Maale Adumim and move to southern Israel in the face of pressure from the Boycott, Divestment and Sanctions movement, or BDS, which seeks to hurt Israel’s economy over its policies toward the Palestinians. The movement claimed that SodaStream discriminated against Palestinian workers and paid some less than Israeli workers.

Some 500 Palestinian employees lost their jobs at that time.

A message from our editor-in-chief Jodi Rudoren

We're building on 127 years of independent journalism to help you develop deeper connections to what it means to be Jewish today.

With so much at stake for the Jewish people right now — war, rising antisemitism, a high-stakes U.S. presidential election — American Jews depend on the Forward's perspective, integrity and courage.

—  Jodi Rudoren, Editor-in-Chief 

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.