Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
The Schmooze

ADL to Joan Rivers: Costco Isn’t the Nazis

The Anti-Defamation League called out Joan Rivers out on her comparison between Costco and Nazi Germany, three days after the comedian made a public display outside a Los Angeles Costco store.

After Costco made the decision not to carry her book, “I Hate Everything…Starting with Me,” Rivers protested a local store by chaining herself to one of its shopping carts and shouting from a bullhorn.

In an interview outside the store, Rivers said: “People should have the right to have the literature they want. This is the beginning of Nazi Germany.”

The ADL sent a letter to Rivers, asking her to retract her remarks and refrain from future use of Holocaust imagery.

Abraham Foxman, Holocaust survivor and ADL National Director, is quoted in the press release as saying, “While Joan Rivers may be right in criticizing Costco’s decision, there is simply no comparison between a private company’s choice not to sell a book and the policies of the Nazi regime that engaged in the systematic persecution and slaughter of millions of Jews and others during the Holocaust. Such comparisons only serve to trivialize the Holocaust and are deeply offensive to Jews and other survivors, as well as those Americans who fought valiantly against the Nazis in World War II.”

Rivers’ book is apparently doing quite well despite everything, perhaps because of her unusual promotional ideas; at the Costco protest, Rivers announced that at a store that sells “300 rolls of toilet paper at the same time,” customers deserve “a funny book to sit on the toilet and read.”

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

—  Rachel Fishman Feddersen, Publisher and CEO

With your support, we’ll be ready for whatever 2025 brings.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.