As I watched the bonus outtakes on the DVD version of Sacha Baron Cohen’s box-office hit, “Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan,” I realized that while the Borat routine might get old in the temporal sense, it somehow never stops being funny.

That’s why I was excited to read about the new travel guide that “Borat” is writing for Doubleday’s Flying Dolphin Press imprint. According to its publisher, the dual-titled book, “Borat: Touristic Guidings To Minor Nation of U.S. and A./Borat: Touristic Guidings To Glorious Nation of Kazakhstan,” is both a guide to America for Kazakhs and a guide to Kazakhstan for Westerners.

It remains to be seen how well Baron Cohen’s very physical humor translates to the written word. But if it’s even half as funny as his film, it’s sure to be a pop-culture — and financial — smash. Perhaps it will even propel him onto Time magazine’s list of the world’s 100 most influential people for a second year running.

Forwarding the News

Thoughtful, balanced reporting from the Forward and around the web, bringing you updated news and analysis each day.

Terms(Required)

I agree to the Forward's Terms of Service and Privacy Policy

Email(Required)

The Forward is free to read, but it isn’t free to produce

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.

Readers like you make it all possible. We’ve started our Passover Fundraising Drive, and we need 1,800 readers like you to step up to support the Forward by April 21. Members of the Forward board are even matching the first 1,000 gifts, up to $70,000.

This is a great time to support independent Jewish journalism, because every dollar goes twice as far.

—  Rachel Fishman Feddersen, Publisher and CEO

2X match on all Passover gifts!

$90 → $180 $180 → $360

$360 → $720

Other amount