SodaStream Will Sell Some of PepsiCo’s Brands On a Test Basis

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Soda machine maker SodaStream International Ltd said it would sell some of PepsiCo Inc’s brands through its soda machines on a test basis later this year.
SodaStream shares surged almost 19 percent to $25.15 in afternoon trading on Friday.
The Israeli company was not currently in talks with Pepsi for a broader agreement, it said in a regulatory filing.
The company did not specify which of PepsiCo’s brands would be part of the test. PepsiCo’s soda brands include Mountain Dew, and 7Up.
The deal was first reported by online newsletter Beverage Digest.
PepsiCo was not immediately available for comment.
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