Nespresso Sues Israeli Rival Over Ad With George Clooney Look-Alike
Image by YouTube
JERUSALEM — Nespresso is suing an Israeli coffee competitor for using a look-alike of pitchman George Clooney in its commercials.
Nestle, the parent company of Nespresso, has called on the Espresso Club to pull the advertisement and pay $50,000, according to reports.
The lawsuit originally was filed in Tel Aviv Magistrate Court two years ago and Nestle lost the case. Nestle filed an appeal last week, saying the Israeli company’s ad is “misleading,” according to reports.
The Espresso Club commercial informs viewers in a disclaimer that the actor is not Clooney. It claims its ad is comedic and meant to poke fun at Nespresso.
In addition to being the face of Nespresso, Clooney serves on the company’s board of directors.
Why I became the Forward’s Editor-in-Chief
You are surely a friend of the Forward if you’re reading this. And so it’s with excitement and awe — of all that the Forward is, was, and will be — that I introduce myself to you as the Forward’s newest editor-in-chief.
And what a time to step into the leadership of this storied Jewish institution! For 129 years, the Forward has shaped and told the American Jewish story. I’m stepping in at an intense time for Jews the world over. We urgently need the Forward’s courageous, unflinching journalism — not only as a source of reliable information, but to provide inspiration, healing and hope.
Support our mission to tell the Jewish story fully and fairly.
