Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Fast Forward

Latest accessory in Crown Heights: A shovel lapel pin to signal support for the 770 tunnel

Podcast digs into what really happened in fracas at Chabad Lubavitch headquarters

Are lapel pins shaped like shovels the latest accessory in Crown Heights, Brooklyn?

Mendy Gerlitzky is shown wearing a shovel pin on the Trauma Dump podcast. Photo by YouTube

The pin can be purchased for $3 at Chabad headquarters at 770 Eastern Parkway. 

Mendy Gerlitzky, a young Lubavitch man, wore the pin to a videotaped interview about an illegally dug tunnel at 770. A near-riot erupted when city officials ordered the tunnel filled in last month.  

Gerlitzky had the small gold-colored shovel pin conspicuously attached to the lapel of his black jacket as he spoke  on the Trauma Dump with Zach Adler podcast. The episode, titled “Interview with a Secret NYC Jewish ‘Tunnel’ Digger,” was posted on YouTube March 1.

“So he’s wearing a shovel on the lapel,” Adler, the podcast host, said. “I love that you’re wearing this and I want one by the way. Can you get me one?” 

“Yeah, sure,” Gerlitzky said. Pointing to details on the pin, he said, “Here it says, ‘Expand 770,’ and there is a little 770 in the shovel,” referring to a silhouette of the building on the pin.

“Oh my God, it’s beautiful,” Adler said. “I think I want to be on Team Expand. So I would like a shovel.”

Someone posting anonymously on the Orthodox Jewish news site collive.com also referred to the item, saying: “I have seen a new lapel pin of a gold shovel. The shovelist’s.”

The melee at 770

Police were called to Chabad headquarters on Jan. 8 after the building’s owners attempted to fill the tunnel in with concrete. The city Buildings Department described the space as a “linear tunnel,” 8 feet wide, 60 feet long and 5 feet high, and issued emergency work orders to stabilize nearby buildings that had been rendered unsafe by the digging near an abandoned mikvah adjacent to 770. 

Video of the ensuing fracas showed young Hasidic men throwing furniture and ripping tiles from the wall of a synagogue beneath the organization’s offices. Five people were arrested.

Gerlitzky disputed the use of the term “tunnel,” saying that those using the term to get attention for stories about the incident “owe an apology to all those people, all the hostages, who are sitting in tunnels for the past four months,” referring to hostages taken from Israel by Hamas on Oct. 7. He said instead of calling it a tunnel, it should be called “a failed attempt to expand the shul.”

Shovel pin signaling support for the illegally dug tunnel at Chabad headquarters. Photo by Sam Lin-Sommer

“Did you pick up a shovel at any point?” Adler asked.

“I’m not going to confirm or deny,” Gerlitzky responded.

“That’s a yes,” Adler said. 

What the rebbe wanted

Gerlitzky also said “770 is my life,” and that he goes there daily to pray. He said that Chabad’s Rebbe Menachem Mendel Schneerson, who died in 1994, had at one point said he wanted the synagogue expanded to accommodate increased numbers of supporters. A few years ago, Gerlitzky said, some of those young Lubavitchers took matters into their own hands and began digging the space out without permission from the Chabad establishment. 

Litigation has been ongoing for years between Chabad officials and the group that occupies the synagogue. “They’ve been in court for 20 years over who should be in charge of the shul. The establishment within Chabad wants to take control of the shul because they don’t like the meshichist (messianist) stuff that goes on there,” Gerlitzky said.

“This is a Game of Thrones at 770!” Adler exclaimed, adding that it was a “power struggle” between the “old guard” and “the young guys” who were “going ahead and doing what they thought was right.” 

Gerlitzky also said, without evidence, that “99.99%” of Lubavitchers believe the rebbe will return as the messiah. But he said the belief is kept under wraps because Chabad leaders “think it’s going to make Lubavitchers look crazy.”

Officially, the movement maintains an anti-meshichist stance. It does not list meshichistic Chabad outposts on its website’s synagogue lookup tool. Its spokesperson has publicly disavowed activists who post “Messiah Is Here!” posters around New York.

The big reveal

Asked by Adler whether those doing the digging had considered safety issues, Gerlitzky said they had informally consulted contractors who told them, “I’m not going to tell you, dig or don’t dig, but if you’re going to do it, put a beam there.” He said the group’s intention was to “reveal” a finished space at some point with lights, tiles, plumbing, benches, floors and tables. 

Adler also asked him about the video footage that showed a soiled mattress and high chair in the excavated space. Those objects helped fuel baseless antisemitic conspiracy theories online that the tunnel was being used for a child-sex ring. 

Gerlitzky said mattresses were used to soundproof the digging and that the high chair was being stored there along with other unused items by someone in the community who didn’t need it but hadn’t thrown it away. 

“Just this guy keeping his old crap by the abandoned mikvah,” Adler said. 

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.

In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.

At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.

Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we still need 300 people to step up and make a gift to sustain our trustworthy, independent journalism.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Only 300 more gifts needed by April 30

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.