Hasidic Winemaker Hopes To Sell Ultra-Orthodox On $100 Bordeaux
Yossi Izakovitch is betting that he can convince ultra-Orthodox Jews that his Bordeaux-style blend is good enough to justify its $100 price tag — and its $93 price differential with Manischewitz. Since its first vintage in 2011, Izakovitch’s Jerusalem winery, Metzuda, has gone from selling 1,500 bottles to 25,000 bottles last year. “Wine is not…