The Return of the Tam Tam
Last year, all hell nearly broke loose when, due to apparent technological and budget issues, Manischewitz failed to deliver Tam Tam crackers, a popular Passover snack. As JTA reported:
The outcry was immediate; Jewish consumers coast to coast mourned the absence of the beloved cracker. Stories ran not only in the Jewish media but The New York Times and New York Daily News, and on NPR. The blogosphere exploded with anger. A black market sprang up, with one Michigan rabbi offering three boxes of the previous year’s crackers on eBay; bidding started at $10.
Well American Jews need not fret about spending this year’s holiday without this savory treat. Manischewitz’s president, Bruce Bossidy, is promising that stores will be stocked with Tam Tams this year. Considering last year’s outcry, I certainly hope (for his sake) that old Mani comes through.
Passover begins at sundown on April 8.
The Forward is free to read, but it isn’t free to produce
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.
Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.
This is a great time to support independent Jewish journalism you rely on. Make a gift today!
— Rachel Fishman Feddersen, Publisher and CEO
Support our mission to tell the Jewish story fully and fairly.
Dive In
-
Life A comprehensive guide to the best Hanukkah songs of all time, from ‘I have a little dreidel’ to the latest Wicked parodies
-
Life What is Tu B’shvat? A guide to Judaism’s most underrated holiday
-
Life Chanel had a complicated relationship with Jews — until Karl Lagerfeld showed up
-
Life COVID-19 changed shiva traditions — will one of the most beloved ever return?
Most Popular
- 1
Fast Forward Why the Antisemitism Awareness Act now has a religious liberty clause to protect ‘Jews killed Jesus’ statements
- 2
Culture Trump wants to honor Hannah Arendt in a ‘Garden of American Heroes.’ Is this a joke?
- 3
Fast Forward The invitation said, ‘No Jews.’ The response from campus officials, at least, was real.
- 4
Opinion A Holocaust perpetrator was just celebrated on US soil. I think I know why no one objected.
In Case You Missed It
-
Fast Forward A Jewish city attorney is going after pro-Palestinian protesters. Her Oct. 7 tweets are making it complicated.
-
Fast Forward Kehlani responds to Cornell concert cancellation: ‘I am not antisemitic’
-
Fast Forward David Horowitz, ’60s radical turned right-wing firebrand and critic of Islam, dies at 86
-
News Pro-Nazi singer sells out Zagreb arena as Croatia’s collaborationist past sheds its taboo
-
Shop the Forward Store
100% of profits support our journalism
Republish This Story
Please read before republishing
We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines.
You must comply with the following:
- Credit the Forward
- Retain our pixel
- Preserve our canonical link in Google search
- Add a noindex tag in Google search
See our full guidelines for more information, and this guide for detail about canonical URLs.
To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.