Former Forward Hand Max Gross Schlubs It Up for All of New York to See
Graphic by Angelie Zaslavsky
Former Forward hand and “From Schlub to Stud” author Max Gross is flaunting his schlubby ways on WCBS for all of New York to see.
Now, some might be surprised to tune into WCBS and see a schlubby young man with a wild red Jewfro talking up a book with a subtitle like “How to Embrace Your Inner Mensch and Conquer the Big City.” But, as Max notes in his television interview, we are living in a very schlubby era — Seth Rogen, Jack Black, etc. — so it’s not altogether surprising that the mainstream media is taking note.
Still, I would argue that “From Schlub to Stud” has the potential to further raise the profile of this funny Yiddish word. Indeed, judging by the results of a Google search for the word “schlub,” Max may very well be schlubdom’s foremost living exponent.
Awhile back, I blogged about the New York Post article that would turn out to be the genesis moment of Max’s schlubby project.
Full disclosure: I am mentioned briefly in Max’s schlubby book.
Why I became the Forward’s Editor-in-Chief
You are surely a friend of the Forward if you’re reading this. And so it’s with excitement and awe — of all that the Forward is, was, and will be — that I introduce myself to you as the Forward’s newest editor-in-chief.
And what a time to step into the leadership of this storied Jewish institution! For 129 years, the Forward has shaped and told the American Jewish story. I’m stepping in at an intense time for Jews the world over. We urgently need the Forward’s courageous, unflinching journalism — not only as a source of reliable information, but to provide inspiration, healing and hope.
Support our mission to tell the Jewish story fully and fairly.
