Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
The Schmooze

She’s Everywhere! Mayim Bialik’s Old Navy Ad

We can now add CFO (as in “Chief Floral Officer”) to Mayim Bialik’s blossoming curriculum vitae. The “Big Bang Theory” actress, neuroscientist, mommy, blogger, kosher vegan connoisseur, and attachment parenting expert can now be seen hocking spring dresses in a short Old Navy commercial.

Bialik appears in the spot wearing a frumpy frock and floppy hat in pastel blue, pink and yellow. She operates a remote control that directs “bee bots” to “put the petals to the metal” and color Old Navy’s “Hello” dresses in bright colors and prints.

Okay, The Shmooze gets the flowery nod here to Bialik’s child actor career as television’s quirky “Blossom.” (Joey Lawrence, her co-star from the show, is also in the commercial.) But we’re kind of left scratching our heads wondering why she agreed to do this. Did Old Navy make her an offer she couldn’t refuse, even if it meant taking precious time away from her engaging in positive discipline and elimination communication with her young sons?

Watch Mayim Bialik Welcome the Spring

A message from our editor-in-chief Jodi Rudoren

We're building on 127 years of independent journalism to help you develop deeper connections to what it means to be Jewish today.

With so much at stake for the Jewish people right now — war, rising antisemitism, a high-stakes U.S. presidential election — American Jews depend on the Forward's perspective, integrity and courage.

—  Jodi Rudoren, Editor-in-Chief 

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.