Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.

Support the Forward

Funded by readers like you DonateSubscribe
The Schmooze

AIPAC’s Case of Scarlett Fever

(JTA) — Scarlett Johansson, fresh out of her SodaStream battles, declined to attend this year’s annual American Israel Political Affairs Committee policy conference. She’s in Paris, picking up an honorary Celeste award and promoting her latest releases,.

She kept appearing at the conference though, after a fashion.

Johansson featured prominently in AIPAC’s showcase of Israel’s high-tech sector on Monday.

Her image — 10 times over — was flashed during a demonstration of the ElMindA, a hairnet-like device that scans a brain’s electronic activity. The company’s managing director, Ronen Gadot, tested the device on Winton Stewart, a linebacker at Alabama State University who is also AIPAC’s deputy director of campus outreach. (Football players are especially susceptible to concussions, which the device could help diagnose more accurately).

The idea was that the device, by tracking how one’s brain registers an image, could then track one when it appeared in quick succession among other images. It is a more accurate measure, Gadot contended, than subjective memories. In other words, while one may remember detecting Johansson’s face five or six times, the device would be able to more accurately register exactly how many times your brain made the right call.

Stewart said he remembered eight out of the 10 viewings, and Gadot said the device recorded that many.

At the conference closing, Prime Minister Benjamin Netanyahu brought Johansson up again, although perhaps in a weirder way. He applauded her role in the SodaStream matter, when she rejected calls for her to boycott the product.

But then he likened her to … a plantation owner? His second paragraph alludes, after all, to Scarlett O’Hara the Southern belle of “Gone with the Wind.”

Everyone should know what the letters B-D-S really stand for: bigotry, dishonesty and shame. And those who — those who oppose BDS, like Scarlett Johansson, they should be applauded.

Scarlett, I have one thing to say to you: Frankly, my dear, I DO give a damn. And I know all of you give a damn, as do decent people everywhere who reject hypocrisy and lies and cherish integrity and truth.

Engage

  • SHARE YOUR FEEDBACK

  • UPCOMING EVENT

    SKY & SCULPTURE

    Hybrid: Online and at the Marlene Meyerson JCC Manhattan

    Oct 2, 2022

    6:30 pm ET · 

    A Sukkah, IMKHA, created by artist Tobi Kahn, for the Marlene Meyerson JCC of Manhattan is an installation consisting of 13 interrelated sculpted painted wooden panels, constituting a single work of art. Join for a panel discussion with Rabbi Joanna Samuels, Chief Executive Director of the Marlene Meyerson JCC of Manhattan, Talya Zax, Innovation Editor of the Forward, and Tobi Kahn, Artist. Moderated by Mattie Kahn.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.