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The Schmooze

Jewish Hoops Owner’s ‘Hoodish’ Email Snafu

Golden State Warriors owner Peter Guber with basketball star Jermaine O’Neal/Getty Images

(JTA) — Oy. Talk about auto-correct fails.

In an email to team employees, the Jewish owner of a pro basketball team said he wanted to learn “hoodish.” He apparently meant to write “Yiddish.”

Golden State Warriors co-owner Peter Guber sent out a follow-up email clarifying that the use of “hoodish” (which this writer’s auto-correct keeps trying to change to “goodish”) was not intended as a slur, the San Jose Mercury News reported.

The original email, responding to news that several new players are from foreign countries, said, ”I’m taking rosetta stone to learn Hungarian Serbian Australian swahili and hoodish This year. But it’s nice.”

As the Mercury News noted, the emails come on the heels of controversies in which Jewish NBA owners (Bruce Levenson and Donald Sterling) made racially offensive statements.

Sadly, if Guber is serious about wanting to learn Yiddish, he’ll have to use some resource other than Rosetta Stone. The company offers computerized lessons in 29 languages and dialects, including Hebrew, but no Yiddish. Nor, for that matter, are Hungarian or Serbian included.

In addition, we’re hoping Guber is aware not only that there is no “hoodish” language (on Rosetta Stone or elsewhere), but that Australians speak English (albeit with their own distinctive accent) and not “Australian.”


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