Drake Brings Memetastic ‘Hotline Bling’ Back for Super Bowl Ad
Image by YouTube
By Maia Efrem February 2, 2016
T-Mobile has a history of pulling out all the stops for their Super Bowl commercials and this year they teamed up with Drake and his sweet “Hotline Bling” dance moves to prove they’re totally into Internet culture, even if they’re four months too late.
The ad shows the Canadian Jewish rapper selling out to a mobile carrier and most importantly, puts him back in the much-spoofed turtleneck sweater.
Watch the commercial here and during Sunday’s game:
And just in case you forgot about those blessed few days when the Internet trolls rose up as a collective to create the , we’re happy to remind you:
Here’s Drake doing the Elaine Benes dance from “Seinfeld.”
Jamming to Persian music.
Breaking it down with some bachata.
And just shake, shake, shaking it off.
Hello, fellow Forward reader! I’m Joel Brown, a Forward reader and supporter for more than 15 years, and currently the chair of the board of directors.
I’m an avid Forward reader because it ticks so many of my essential boxes: excellent journalism, Jewish focus and diverse viewpoints. In today’s political climate, what I most appreciate is the Forward’s independence — made possible by the generosity of its membership.
The Forward is committed to bringing you unbiased, nuanced Jewish news. From my position as board chair, I see an exciting future as we expand our position as the definitive independent voice of contemporary American Judaism.
That’s why I’m paying it Forward, by matching $36,000 of reader gifts. It’s an investment in the Forward’s newsroom, to continue telling the American Jewish story with truth and independence.
— Joel Brown, Forward board chair
Support our mission to tell the Jewish story fully and fairly.
