This Is The Vegan Lipstick That Mayim Bialik Loves

Miss Mayim in glossy, bug-free lipstick Image by Getty Images
So, some pretty rough news — there are probably crushed-up bugs in your lipstick.
Carmine, a key ingredient in many red lipsticks that lends scarlet pigment, is made from cochineal beetles, an insect common to Mexico and the Southern part of the United States. Any lipstick or other makeup product, like blush, that lists carmine, cochineal extract, CI 75470, Crimson Lake, or natural red four in its ingredients contains dye derived from thousands of insects boiled in ammonia or sodium carbonate.
So, that’s not great.
That’s why Shabbos-and-all-the-time queen Mayim Bialik, a noted vegan, loves wearing Tarte Color Splash Hydrating lipstick — the heavily pigmented tubes don’t contain a drop of insect juice.
Bialik’s lifestyle site, Grok Nation, writes that the Tarte Colorsplash line is great because it’s not only vegan but also “formulated without gluten, triclosan, phthalates, sodium laurel sulfate or mineral oil.” The tubes will run you around $24 (steep, but lipstick is lasting and can you really put a price on not ingesting bugs?) and Bialik says they’re her go-to.
“I love the retro tube Tarte puts their lipsticks in,” she says. “And these colors are super rich, and no one can tell they’re not made from ground up bugs!”
Well, alright-y then. You don’t have to be vegan, or keep kosher, to get on board with that.
Jenny Singer is the deputy lifestyle editor for the Forward. You can reach her at [email protected] or on Twitter @jeanvaljenny
Why I became the Forward’s editor-in-chief
You are surely a friend of the Forward if you’re reading this. And so it’s with excitement and awe — of all that the Forward is, was, and will be — that I introduce myself to you as the Forward’s newest editor-in-chief.
And what a time to step into the leadership of this storied Jewish institution! For 129 years, the Forward has shaped and told the American Jewish story. I’m stepping in at an intense time for Jews the world over. We urgently need the Forward’s courageous, unflinching journalism — not only as a source of reliable information, but to provide inspiration, healing and hope.
— Alyssa Katz, editor-in-chief
